{"id":1086,"date":"2026-04-06T12:49:07","date_gmt":"2026-04-06T17:49:07","guid":{"rendered":"https:\/\/portaltest.ugc.edu.co\/bogota\/oferta-academica\/especializacion-en-inteligencia-de-mercados-y-comercio-electronico\/"},"modified":"2026-07-09T08:51:46","modified_gmt":"2026-07-09T13:51:46","slug":"especializacion-en-inteligencia-de-mercados-y-comercio-electronico","status":"publish","type":"ugc_oferta_acad","link":"https:\/\/portaltest.ugc.edu.co\/bogota\/oferta-academica\/especializacion-en-inteligencia-de-mercados-y-comercio-electronico\/","title":{"rendered":"Especializaci\u00f3n en Inteligencia de Mercados y Comercio Electr\u00f3nico"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>aprender elementos estrat\u00e9gicos de los sistemas de informaci\u00f3n y tecnolog\u00edas aplicadas al mercadeo, mercadeo estrat\u00e9gico, internacionalizaci\u00f3n, comercio electr\u00f3nico e inteligencia de mercados.<\/p>\n","protected":false},"featured_media":1220,"menu_order":0,"template":"","ugc_oferta_sede":[4],"ugc_oferta_nivel":[20],"ugc_oferta_facultad":[11],"ugc_oferta_grupo":[316],"ugc_oferta_modalidad":[19],"class_list":["post-1086","ugc_oferta_acad","type-ugc_oferta_acad","status-publish","has-post-thumbnail","hentry","ugc_oferta_sede-bogota","ugc_oferta_nivel-especializacion","ugc_oferta_facultad-facultad-de-ciencias-economicas-y-empresariales","ugc_oferta_grupo-facultad-de-ciencias-economicas-y-empresariales","ugc_oferta_modalidad-presencial-virtual"],"acf":{"ugc_codigo_programa":"B073","ugc_snies_resolucion":"SNIES: 110799 y 111018 Resoluci\u00f3n: 17547 -14\/09\/2021 La","ugc_descripcion_corta":"aprender elementos estrat\u00e9gicos de los sistemas de informaci\u00f3n y tecnolog\u00edas aplicadas al mercadeo, mercadeo estrat\u00e9gico, internacionalizaci\u00f3n, comercio electr\u00f3nico e inteligencia de mercados.","ugc_url_info_actual":"https:\/\/www.ugc.edu.co\/bogota\/facultades\/posgrados\/especializaciones\/especializacion-en-inteligencia-de-mercados-y-comercio-electronico","ugc_link_inscripcion":"https:\/\/sga-cloud.casewaresa.com\/ugc\/sgacampus\/services\/inscripciones\/unidad?par_cod_unidad=B073","ugc_link_plan_pdf":"https:\/\/www.ugc.edu.co\/bogota\/images\/bogota\/DIRECTORIO%20TELEFONICO%20UGC%20SEDE%20BOGOTA%20-%20DIRECTORIO%20UGC%20BOGOT.pdf","ugc_valor_matricula":"$9.345.105","ugc_titulo_otorgado":"Especialista en inteligencia de Mercados y Comercio Electr\u00f3nico","ugc_duracion":"2 semestres","ugc_creditos":"24","ugc_modalidad_texto":"Presencial - Virtual","ugc_horario":"","ugc_foto_apoyo":"https:\/\/www.ugc.edu.co\/bogota\/templates\/yootheme\/cache\/e1\/-_ESPC%20INTELIGENCIA%20MERC-e19b4c6b.jpeg","ugc_video_url":"","ugc_por_que_estudiar":"Especializaci\u00f3n en Inteligencia de Mercados y Comercio Electr\u00f3nico en la Universidad La Gran Colombia Es un especialista que puede asumir roles directivos en cualquier organizaci\u00f3n productora o distribuidora de bienes o servicios. Su campo de acci\u00f3n estar\u00e1 enmarcado en el \u00e1rea mercadeo y en la gesti\u00f3n del mercadeo en la organizaci\u00f3n donde podr\u00e1 crear, dirigir y ejecutar planes de mercadeo, inteligencia de mercados, estudios de mercado, desarrollar estrategias y t\u00e9cnicas de planificaci\u00f3n, dise\u00f1o, implementaci\u00f3n de las principales plataformas de comercio electr\u00f3nico, campa\u00f1as de marketing digital y marketing analytics.","ugc_por_que_estudiar_media_type":"image","ugc_por_que_estudiar_imagen":1220,"ugc_por_que_estudiar_imagen_url":"","ugc_por_que_estudiar_video":null,"ugc_por_que_estudiar_video_url":"","ugc_program_tab_1_enabled":true,"ugc_program_tab_1_order":1,"ugc_program_tab_1_label":"Objetivos del programa","ugc_program_tab_1_title":"Objetivos del programa","ugc_program_tab_1_content":"aprender elementos estrat\u00e9gicos de los sistemas de informaci\u00f3n y tecnolog\u00edas aplicadas al mercadeo, mercadeo estrat\u00e9gico, internacionalizaci\u00f3n, comercio electr\u00f3nico e inteligencia de mercados.","ugc_program_tab_1_media_type":"image","ugc_program_tab_1_image":1220,"ugc_program_tab_1_image_url":"","ugc_program_tab_1_video":"","ugc_program_tab_1_video_url":"","ugc_program_tab_2_enabled":true,"ugc_program_tab_2_order":2,"ugc_program_tab_2_label":"Dirigido a","ugc_program_tab_2_title":"Dirigido a","ugc_program_tab_2_content":"Profesionales graduados de Administraci\u00f3n de Empresas o \u00e1reas afines, Mercadeo, Economistas, Comunicadores Sociales, Publicistas, y a todas aquellas profesiones relacionadas con actividades de mercadeo de productos y\/o servicios.","ugc_program_tab_2_media_type":"image","ugc_program_tab_2_image":1220,"ugc_program_tab_2_image_url":"","ugc_program_tab_2_video":"","ugc_program_tab_2_video_url":"","ugc_program_tab_3_enabled":true,"ugc_program_tab_3_order":3,"ugc_program_tab_3_label":"Perfil del estudiante","ugc_program_tab_3_title":"Perfil del estudiante","ugc_program_tab_3_content":"El profesional Especialista en inteligencia de mercados y comercio electr\u00f3nico estar\u00e1 en capacidad de actuar en cargos directivos en el \u00e1rea de mercadeo, donde podr\u00e1 realizar inteligencia de mercados, estudios de mercados, investigaci\u00f3n de mercados, dise\u00f1o de nuevos productos y \/o servicios.","ugc_program_tab_3_media_type":"image","ugc_program_tab_3_image":1220,"ugc_program_tab_3_image_url":"","ugc_program_tab_3_video":"","ugc_program_tab_3_video_url":"","ugc_program_tab_4_enabled":true,"ugc_program_tab_4_order":4,"ugc_program_tab_4_label":"Perfil del egresado","ugc_program_tab_4_title":"Perfil del egresado","ugc_program_tab_4_content":"Especializaci\u00f3n en Inteligencia de Mercados y Comercio Electr\u00f3nico en la Universidad La Gran Colombia Es un especialista que puede asumir roles directivos en cualquier organizaci\u00f3n productora o distribuidora de bienes o servicios. Su campo de acci\u00f3n estar\u00e1 enmarcado en el \u00e1rea mercadeo y en la gesti\u00f3n del mercadeo en la organizaci\u00f3n donde podr\u00e1 crear, dirigir y ejecutar planes de mercadeo, inteligencia de mercados, estudios de mercado, desarrollar estrategias y t\u00e9cnicas de planificaci\u00f3n, dise\u00f1o, implementaci\u00f3n de las principales plataformas de comercio electr\u00f3nico, campa\u00f1as de marketing digital y marketing 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Digital<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Mercadeo Estrat\u00e9gico y Operacional<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Comercio Electr\u00f3nico<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Investigaci\u00f3n de Mercado<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Fundamentaci\u00f3n Epistemol\u00f3gica<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Curso Electivo<\/span><span class=\"ugc-pensum-list__credits\">1<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Curso Electivo Libre<\/span><span class=\"ugc-pensum-list__credits\">1<\/span><\/li><\/ul><div class=\"ugc-pensum-list__total\"><span>Total cr\u00e9ditos<\/span><strong>12<\/strong><\/div>","ugc_pensum_titulo_2":"Segundo semestre","ugc_pensum_semestre_2":"<ul class=\"ugc-pensum-list\"><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Finanzas y Negocios Internacionales<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Mercadeo Internacional<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Inteligencia de Mercados y Entorno Empresarial<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Gerencia Financiera para Mercadeo<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Sistemas y Tecnolog\u00edas de la Informaci\u00f3n Aplicadas al Mercadeo<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><li class=\"ugc-pensum-list__item\"><span class=\"ugc-pensum-list__subject\">Fundamentaci\u00f3n Investigativa<\/span><span class=\"ugc-pensum-list__credits\">2<\/span><\/li><\/ul><div class=\"ugc-pensum-list__total\"><span>Total cr\u00e9ditos<\/span><strong>12<\/strong><\/div>","ugc_pensum_titulo_3":"Semestre 3","ugc_pensum_semestre_3":"","ugc_pensum_titulo_4":"Semestre 4","ugc_pensum_semestre_4":"","ugc_pensum_titulo_5":"Semestre 5","ugc_pensum_semestre_5":"","ugc_pensum_titulo_6":"Semestre 6","ugc_pensum_semestre_6":"","ugc_pensum_titulo_7":"Semestre 7","ugc_pensum_semestre_7":"","ugc_pensum_titulo_8":"Semestre 8","ugc_pensum_semestre_8":"","ugc_pensum_titulo_9":"Semestre 9","ugc_pensum_semestre_9":"","ugc_pensum_titulo_10":"Semestre 10","ugc_pensum_semestre_10":"","ugc_pensum_titulo_11":"Semestre 11","ugc_pensum_semestre_11":"","ugc_pensum_titulo_12":"Semestre 12","ugc_pensum_semestre_12":"","ugc_contacto_panel_html":"","ugc_html_formulario":"<div class=\"ugc-programa-formulario\" data-programa=\"Especializaci\u00f3n en Inteligencia de Mercados y Comercio Electr\u00f3nico\"><h3>Pregunta por nuestros programas<\/h3><p>Recibe orientacion personalizada sobre <strong>Especializaci\u00f3n en Inteligencia de Mercados y Comercio Electr\u00f3nico<\/strong> y continua tu proceso de admision.<\/p><p><a href=\"https:\/\/sga-cloud.casewaresa.com\/ugc\/sgacampus\/services\/inscripciones\/unidad?par_cod_unidad=B073\" target=\"_blank\" rel=\"noopener\">Ir al formulario de inscripcion<\/a><\/p><\/div>"},"_links":{"self":[{"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/ugc_oferta_acad\/1086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/ugc_oferta_acad"}],"about":[{"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/types\/ugc_oferta_acad"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/media\/1220"}],"wp:attachment":[{"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/media?parent=1086"}],"wp:term":[{"taxonomy":"ugc_oferta_sede","embeddable":true,"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/ugc_oferta_sede?post=1086"},{"taxonomy":"ugc_oferta_nivel","embeddable":true,"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/ugc_oferta_nivel?post=1086"},{"taxonomy":"ugc_oferta_facultad","embeddable":true,"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/ugc_oferta_facultad?post=1086"},{"taxonomy":"ugc_oferta_grupo","embeddable":true,"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/ugc_oferta_grupo?post=1086"},{"taxonomy":"ugc_oferta_modalidad","embeddable":true,"href":"https:\/\/portaltest.ugc.edu.co\/bogota\/wp-json\/wp\/v2\/ugc_oferta_modalidad?post=1086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}